Email Marketing Automation

What it is

Most businesses send the same newsletter to everyone and wonder why it does not convert. The truth is, a customer who just bought from you has completely different needs from someone who has not heard from you in six months. Treating them the same is leaving serious money on the table.

At DiscoveringIA, we design and build email automation systems that respond to what your customers actually do. Someone abandons their cart? They get a personalised recovery email within the hour. A loyal customer has not bought in 90 days? A reactivation sequence kicks off automatically. A new subscriber joins your list? They receive a carefully crafted welcome series that builds trust and drives their first purchase — without you sending a single email manually.

Every flow is fully compliant with GDPR in Ireland and RGPD in Spain, so you never have to worry about regulatory risk.

HOW IT WORKS

• Step 1 — Map Your Customer Journey. We identify the key moments in your customer lifecycle — first contact, first purchase, repeat purchase, churn risk — and design a flow for each one.

• Step 2 — Build the Sequences. Every email is written and designed to match your brand. Personalisation tokens, dynamic content, and behavioural triggers are built in from the start.

• Step 3 — Set the Triggers. Each sequence fires based on what the customer does: opens an email, visits a page, makes a purchase, goes quiet for 30 days. The system responds to behaviour, not a calendar.

• Step 4 — Test and Optimise. Automatic A/B testing runs continuously in the background, improving subject lines, timing, and content based on real performance data.

WHAT IS INCLUDED

• Full customer journey mapping and flow design.

• Advanced audience segmentation by behaviour, purchase history, and engagement.

• Behaviour-triggered personalised email sequences.

• Automatic A/B testing across subject lines and content.

• Full GDPR/RGPD compliance built in from day one.

WHO IT IS FOR

E-commerce stores, gyms and wellness centres, online academies, SaaS businesses, and any company with a customer list they are not fully leveraging. If you have an email list and you are only sending occasional newsletters, this will transform what that list is worth to you.

RESULTS YOU CAN EXPECT

• Average ROI: 42 EUR returned for every 1 EUR invested in email marketing.

• Time saved: 6–10 hours per week on manual email tasks.

• Reactivation: Well-structured reactivation sequences are among the highest-ROI automations in email marketing.

• Cart recovery: Abandoned cart emails are one of the most effective triggers in e-commerce email automation.

PRICING

• Setup: From 750 EUR — flow design, copywriting, and full technical build.

• Monthly maintenance: From 250 EUR — performance monitoring, A/B testing, and optimisation.

• Go live: Within 1–2 weeks.

FREQUENTLY ASKED QUESTIONS

• What platform do you use to send the emails?

We work with the platform that best fits your business — Mailchimp, Klaviyo, ActiveCampaign, Brevo, and others. If you already have a platform, we work with it. If you don't, we recommend the best fit for your needs and budget.

• Do I need a large email list to get started?

No. A well-segmented list of 500 engaged subscribers often outperforms a bloated list of 50,000 disengaged ones. We work with whatever size list you have and build from there.

• Is this GDPR compliant?

Yes. Every automation we build includes proper consent management, unsubscribe handling, and data processing practices that comply with GDPR in Ireland and RGPD in Spain.

• How involved do I need to be once the system is set up?

Minimal. Once the flows are live, they run automatically. You'll receive monthly performance reports and we handle optimisation. You only need to get involved if you want to make strategic changes to your offer or messaging.

READY TO START?

Book a free 30-minute call and we will show you exactly how this would work for your business — no pressure, just a clear picture of what is possible.