Automated Social Media

Post Every Day. Reply Instantly. Report Weekly. Without Touching It.

Consistent social media presence is what separates businesses that grow through their online channels from those that do not. We make consistency effortless.

What it is

Every SME owner knows they should post more on social media. Most of them also know what happens in reality: it gets pushed to the bottom of the list every single week, replaced by more urgent things. And when you do find the time, the engagement is inconsistent because the posting was inconsistent.

At DiscoveringIA, we build social media automation systems that keep your channels active and responsive without requiring daily input from your team. Content is scheduled weeks in advance across all your platforms. Frequently asked questions in comments and DMs are answered automatically — immediately, at any hour. Brand mentions and relevant keywords are monitored so you never miss a conversation you should be part of. And every Monday morning, a clear performance report lands in your inbox showing exactly what is working.

For SMEs in Spain and Ireland, consistent social media presence is no longer optional — it is how new customers discover local businesses. Automation makes it possible to maintain that presence without adding headcount or burning out your existing team.

HOW IT WORKS

  • Step 1 — Content Planning. We work with you to define your content pillars and tone of voice. Then content is planned and approved in batches — you review once and the system handles the rest.

  • Step 2 — Scheduled Publishing. Posts go out at optimal times across Instagram, Facebook, and any other relevant channels — automatically, consistently, every week without fail.

  • Step 3 — Automated Responses. Common questions in comments and DMs — opening hours, prices, booking enquiries — are answered automatically and instantly. Only genuinely new or complex questions reach your team.

  • Step 4 — Monitor and Report. The system watches for brand mentions and relevant keywords across all platforms. A weekly report shows engagement, reach, follower growth, and which content performed best.

WHAT IS INCLUDED

  • Multi-channel content scheduling across Instagram, Facebook, and others.

  • Automatic replies to FAQs in comments and direct messages.

  • Brand mention and keyword monitoring.

  • Weekly performance and engagement report.

  • Canva integration for consistent branded visual design.

WHO IT IS FOR

Restaurants, hotels, retail shops, hair and beauty salons, wellness centres, and any SME in Spain or Ireland whose social media presence is inconsistent — not because of lack of ideas or intent, but because the daily effort of keeping up with it never quite makes it to the top of the priority list.

RESULTS YOU CAN EXPECT

  • Time saved: 8–12 hours per week on manual posting and responding.

  • Posting consistency: Daily presence maintained without daily effort.

  • Response time: Instant replies to common enquiries around the clock.

  • Engagement: Consistent posting typically improves reach and engagement within 4–6 weeks.

PRICING

  • Setup: From 600 EUR — channel integration, content system build, and automation configuration.

  • Monthly maintenance: From 300 EUR — scheduling management, monitoring, and weekly reporting.

  • Go live: Within 1–2 weeks.

FREQUENTLY ASKED QUESTIONS

  • Who writes the content?

We work with you to define your content pillars and tone, then build a content calendar together. You approve before anything goes live. For businesses that want us to handle the full content creation, this can be included as an add-on.

  • Which platforms does this cover?

Instagram, Facebook, LinkedIn, and Google Business Profile. We focus on the platforms most relevant to your business rather than spreading effort thinly across every channel.

  • Can I still post manually if I want to?

Yes. The automation handles your regular scheduled content, but you can always post manually on top of it — for breaking news, special offers, or anything time-sensitive.

  • What is a content pillar?

A content pillar is a core theme that your social media content consistently returns to — for example, a restaurant might have pillars around new dishes, behind-the-scenes content, customer highlights, and local community. Defining these in advance makes content planning much faster and more consistent.

READY TO START?

Book a free 30-minute call and we will show you exactly how this would work for your business — no pressure, just a clear picture of what is possible.

Book an appointment